Leaders use of emotional intelligence when making tough decisions is important to their successand to the success of their organizations. CEO of AVON since 1999 and Chairman since 2001, Jung holds the title as the longest-tenured CEO of the 15 women currently serving as CEOs in the Fortune 500, an interesting point in light of the fact that it is never a position she went into business with the intention to reach. However, she was quickly promoted to president of product marketing for U.S. operations. campaign, something that showed the company knew about its outdated image, When she was in fourth grade, for instance, she Gaining primal authority is relatively easy. We would rather give you $20,000 over the course of six months so you can build a credit score, feel . They constantly reminded me, Never forget your culture,' Jung said. on from high school to attend the elite Princeton University. felt that Jung was soon to step into power, however, because in 1997 she Andrea Jung, (born 1959, Toronto, Ontario, Canada), Canadian-born American businesswoman who was chairman (2001-12) and CEO (1999-2012) of Avon Products, Inc. She later became president and CEO (2014- ) of Grameen America. These findings make the case profoundly that one gets only so far on IQ. The higher-ups at Avon liked what Jung had to bring to the company Avon's sales started to slow down in 2005. How to marry that with what he thought it meant to be an American CEO in the corner office, type A, aggressive, rude he just didnt see how it fit, Jung said. and was about to change it. position as giving her the edge she would need to make it in the field of My approach to teaching emotional intelligence skills to children with autism, which I call relationship development intervention (RDI), takes a different tack. 2023 Knowledge at Wharton. Its like mathematical or musical ability. Its your understanding of your strengths and weaknesses, your purpose in life, your values and motivations, and how and why you respond to situations in a particular way. Biography Resource Center Online Grameen America President & CEO Andrea Jung talks about gender equality, running a Fortune 500 company, her rise at Avon where she was CEO from 1999 to . Two years after taking over the CEO position at Avon, Jung talked to about her job. In particular, when macroeconomic conditions are favorable, these CEOs are sheltered from scrutiny because the spoils of their success deflect attention from their leadership shortcomings (see my previous article on how success often conceals wickedness.) But at that point, you wont have built up the social capital needed to pull the best out of people under tremendous pressure. One of the ways that Jung used to grow Avons revenues when she was still its CEO was a focus on new product launches. Our discussion went on for six or seven hours. They are part of our Confucian emphasis on wah, or social harmony. Avons market value fell from $21 billion (1-Mar-2004) at the height of Jungs success to $1.1 billion (15-Jan-2016). Recommendation: Skim through the first six chapters of Beauty Queen for an informative quick read on Andrea Jungs rise and fall at Avon. Crain's New York Business Her parents told her that if By the time she was named president in 1998 and CEO in 1999, however, she and others had already begun studying new sales approaches. For example, David Duke did an extraordinary job of convincing Ku Klux Klan members to get out of their backyards and into hotel conference rooms. NovoPayments name is seeing, Read More 10 Things You Didnt Know about Anabel PerezContinue, For more than a decade, Nelnet has been doing business with those who are trying to find an effective way to pay for a higher education. In fact, such traits are difficult to collectively evaluate in a way that reveals their relationship to success in business and in life. She is on the boards of such non-profit Atlanta, Georgia. She was also given the National Outstanding Mother Award and the Pierre Morad Omidyar is the founder of eBay. Elkhonon Goldberg (egneurocog@aol.com) is a clinical professor of neurology at New York University School of Medicine and the director of the Institute of Neuropsychology and Cognitive Performance in New York. I was two years ago. Jung has admitted to being a lackluster student. . Her replacement, former Johnson & Johnson executive Sheri McCoy, has since struggled to turn the company around. On the eternal dilemma of finding a balance between life and work, Jung told her audience members to simply hold on to their senses of humor, to have passion for what they do, and to follow your compass, not your clock. She pointed to times when she passed over offers to become CEO of other companies because she loved Avon and the work she accomplished there. My friend was furious with me for saying this. In the 11 years she has been there, Jung said she has seen myriad changes, and not just in the gender of the top officeholder. I went into the meeting with only a rough notion of how we should proceed. Their responses differed dramatically, but there were some common themes: the importance of consciouslyand conscientiouslyhoning ones skills, the double-edged nature of self-awareness, and the danger of letting any one emotional intelligence skill dominate. The Andrea Jung: Empowering Avon Women (A) (referred as "Jung Andrea" from here on) case study provides evaluation & decision scenario in field of Leadership & Managing People. But we are teaching emotional intelligence. These popular definitions have been accompanied by exaggerated claims about the importance of emotional intelligence. Theyre satisfying their own hungers and vulnerabilities: their need to be liked; their need for power and control; or their need to be needed, to feel important, which renders them vulnerable to grandiosity. It takes many years of hard work and the ability to learn from extreme difficulties and disappointments. It demands a commitment to serving others; skill at diagnostic, strategic, and tactical reasoning; the guts to get beneath the surface of tough realities; and the heart to take heat and grief. These are not incompatible abilities. Jung's Andrea Jung is the chair and CEO of Avon Products, which is based in New York. In high school Jung used her determination to get involved in Prior to that, Jung had been listed at number If leaders cultivate these resources and practice continually, they can develop specific emotional intelligence skillsskills that will last for years. grade period those pencils were hers. But conflict is often the only way to get to the gembathe front line, where the action really is, where the truth lies. My parents were concerned that the way Id been raisedsubmissive, caring, and averse to conflictwould hinder my ability to succeed in the Fortune 500 environment. And there have Now she's been replaced - and the 126-year-old company has a second. She pointed to her parents as the single biggest influence on her life. The company put together The Olympic Women exhibition, Andrea Jung (, pinyin: Zhng Bnxin, jyutping: zung1 ban1 haa4) (born 1959) [1] [2] is a Canadian-American executive, non-profit leader, and prominent women's-issues supporter based in New York City. comfortable now with my public role as it relates to my personal life than BY Beth Kowitt April 11, 2012, 2:00 AM PDT Exclusive: As CEO of Avon, Andrea Jung made bad bets and missed opportunities. mother was born in Shanghai and was a chemical engineer; her father was After Jungs several turnaround efforts had failed to take hold, she resigned in 2011. Andrea Jung has a front-row seat to the U.S. economy. His presentation went well, but he seemed off to me, distracted. This podcast shares insider women leadership skills guaranteed to advance your career. But I certainly believe you can enhance your ability just from experience and learning. In the Japanese hierarchy, everyone knows his or her place so no one is ever humiliated. , October 13, 2003; November 14, 2005; March 20, 2006; October 16, 2006. countries. On an international level, Jung also received numerous awards for her socially and environmentally responsible business principles. The problem is that they were promoted because they were outstanding individual performers, and being a solo achiever doesnt teach you the skills necessary to understand other peoples concerns. Thumb through the next five chapters for an uninteresting discussion of broad leadership lessons and action lists in dry PowerPoint style. About Andrea Jung. In Living a Life That Matters, Kushner writes of the personal torments of leaders from Jacob, who wrestled all night with an angel, to Martin Luther King, Jr., who tried to cleanse himself of weakness even as he cleansed the nations soul. The person topping the list was Andrea Jung, chairman and CEO of Avon Products, the first woman ever to hold these positions at the company. Sorry, your blog cannot share posts by email. Can Jared Anderson keep his undefeated record vs. Charles Martin, the toughest opponent of his career? as class secretary before becoming president of the student body, and went For example, if you overemphasize the emotional intelligence competencies of initiative or achievement, youll always be changing things at your company. A version of this article appeared in the. She earned a magazine. Self-awareness, self-control, empathy, humility, and other such emotional intelligence traits are particularly important in Asia. I persuaded key people inside the company to listen and work directly with important people outside the company, even in cases where the internal folks were skeptical at first about the need for this direct connection. Mind you, we are not curing autism. In May 2000, Steve Ballmer charged me with rebuilding Microsofts industry relationships, a position that I sometimes referred to as chief listening officer. (For more on this example, see Why Should Anyone Be Led By You? HBR SeptemberOctober 2000.). Id caution against overemphasizing any one aspect of emotional intelligence; if these skills are developed disproportionately, they can interfere with your relationships. Deborrah Himsels Beauty Queen offers an insightful tale of the spectacular rise to the top and the tumultuous fall from grace of Andrea Jung. If you overuse empathy, you might never fire anybody. Jung charted the course of this "creative illness" in his legendary Red Book, a mysterious tome . A recent poll of the Wharton Women in Business club asked members to list their "dream speakers" for this year's 25th anniversary of the annual WWIB Conference. Indeed, this emphasis on environment is one of the hallmarks that differentiates emotional intelligence from cognitive intelligence, or IQ. be able to change in a snap, So I said, Sorry, Mr. Walmart founder Sam Waltons very educational, insightful, and stimulating autobiography is teeming with his relentless search for better ideas. Of course, emotional intelligence isnt the only way to attain success as a leader: A brilliant strategist who can maximize profits may be able to hire and keep talented employees even if he or she doesnt have strong personal connections with them. Because She had incredible leadership abilities that helped Avon become a very successful company. Eighteen leaders and scholars explore how to manage emotional intelligence. They can read and regulate their own emotions while intuitively grasping how others feel and gauging their organizations emotional state. Our editors will review what youve submitted and determine whether to revise the article. U.S. Business by Avons sales started to slow down in 2005. Generally speaking, people will be familiar with her name because of her involvement with Avon Products. Mark. Self-awareness and other emotional intelligence skills come naturally to some, less so to othersbut these skills can be learned. Like Duke, many people with high emotional intelligence and charismatic authority arent interested in asking the deeper questions, because they get so much emotional gain from the adoring crowd. But I'm more Change driven by hopes and aspirations, thats pursued because its desired, will be more enduring. Then followers can fall into what I call uncritical obedience, never questioning the leaders claims. The art of sustained leadership is getting others to produce superior work, and high IQ alone is insufficient to that task. absence of arrogance and boastfulness." In a few years at the helm, Jung tripled the company's profits, modernized its culture and was elected one of "The World's 100 Most Powerful Women" by Forbes. Harper's Bazaar , Issue 2, Gale Group, 2000. According to In 2000 she was given the Award for Distinguished Service from the Columbia Presbyterian Medical Center for her dedication to womens health. Steven Gutstein (gutstein@connectionscenter.com) is a psychologist, autism expert, and codirector of Connections Center for Family and Personal Development in Houston. She was behind the introduction of such new favorites as Far Away, That year Avon also became embroiled in a scandal involving allegations that its subsidiary in China had bribed government officials there. In fact, too much self-awareness can reduce self-esteem, which is often a crucial component of great leadership. If youre extremely self-aware but short on empathy, you might come off as self-obsessed. I suppose in order to have seen that, I must have been fairly attuned to what this fellows presentations were usually like. Lopez and Grameen America President and CEO Andrea Jung announced the initiative at the Raising Latina Voices event, kicking off Hispanic Heritage Month presented by Bank of The West with. 2023 Forbes Media LLC. She has a very important role at the company, as shown by how she is both the President and the CEO. magazine, "In her first five years as CEO, Andrea Jung gave Avon a Initially, Jung was opposed to the idea. An Airlines Product Is More Than Its Schedule, But It Starts There, Jared Anderson Vs. 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Part genetic predisposition, part life experience, and part old-fashioned training, emotional intelligence emerges in varying degrees from one leader to the next, and managers apply it with varying skill.
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